How to Do Seo in Blogger to Rank in Google

🚀 How to Do SEO on Blogger to Rank in Google

Search Engine Optimization (SEO) is essential for ranking your Blogger website on Google. Blogger, a free blogging platform by Google, provides basic SEO features, but optimizing your content and settings correctly can significantly improve your rankings. Below are the steps to optimize your Blogger site for better search engine visibility.

 

🔍 1. Choose an SEO-Friendly Blog Niche

Before creating content, select a niche that has demand but is not overly competitive. Research keywords and topics with tools like Google Keyword Planner, Ubersuggest, or Ahrefs to ensure your niche has sufficient search volume.

 

🌍 2. Use a Custom Domain

Instead of using the default yourblog.blogspot.com, purchase a custom domain (e.g., yourblog.com). Custom domains look more professional and improve trust, which enhances SEO rankings. You can buy domains from providers like Namecheap, GoDaddy, or Google Domains.

 

⚙️ 3. Optimize Blogger Settings

✅ Enable Search Engine Visibility

• Go to Settings > Privacy and ensure that "Visible to search engines" is enabled.

📝 Set Custom Robots.txt

A custom robots.txt file helps guide search engine crawlers. To add one:

1. Go to Settings > Crawlers and Indexing
2. Enable "Custom robots.txt"
3. Paste the following SEO-friendly robots.txt file:

   User-agent: *
   Disallow: /search
   Allow: /
   Sitemap: https://yourblog.com/sitemap.xml
   

 

🏷️ Add Custom Meta Tags

• Go to Settings > Meta tags
• Enable "Meta description" and add a brief, keyword-rich description of your blog (up to 150 characters).

🎯 Configure Custom Robots Header Tags

• Go to Settings > Crawlers and Indexing > Custom robots header tags
• Configure them as follows:
  • Homepage: all, noodp
  • Archive and search pages: noindex, noodp
  • Post and pages: all

 

🎨 4. Choose an SEO-Friendly Theme

A fast, responsive, and mobile-friendly theme is crucial for rankings. Use lightweight, SEO-optimized themes like Contempo, Emporio, or third-party Blogger themes from sites like ThemeForest.

 

🔗 5. Improve URL Structure

Blogger generates URLs automatically, but you can optimize them:

• Use Custom Permalink when publishing posts.
• Keep URLs short and include primary keywords (e.g., best-seo-tips instead of how-to-do-seo-on-blogger-platform).

 

✍️ 6. Optimize Your Blog Posts

🔎 Keyword Research

Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find low-competition, high-volume keywords.

🎯 Write SEO-Friendly Titles

Ensure your titles are catchy, include the main keyword, and stay under 60 characters.

📑 Use Proper Headings

Use H1 for the main title, H2 for subheadings, and H3/H4 for further divisions to improve readability and SEO.

🖼️ Optimize Images

• Compress images before uploading using TinyPNG or Compressor.io.
• Add alt text (image description) with keywords.

🔗 Internal and External Linking

• Link to related blog posts within your content (internal linking).
• Link to authoritative sources when referencing data (external linking).

🏆 Write High-Quality Content

• Create unique, engaging, and well-structured content (1000+ words preferred).
• Avoid keyword stuffing and aim for a natural keyword placement.

 

⚡ 7. Improve Blog Loading Speed

• Use lightweight themes.
• Compress images.
• Avoid excessive widgets.
• Enable lazy loading for images.
• Use fast-loading third-party templates if necessary.

 

🗺️ 8. Create an XML Sitemap

Blogger automatically generates a sitemap. Submit it to Google:

1. Go to Google Search Console.
2. Navigate to Sitemaps.
3. Enter sitemap.xml (e.g., https://yourblog.com/sitemap.xml).
4. Click "Submit" to help Google index your content faster.

 

🔗 9. Build Quality Backlinks

Backlinks from authoritative sites boost rankings. Strategies include:

• Guest posting.
• Social media promotion.
• Submitting to blog directories.
• Commenting on relevant blogs with a link to your blog.

 

📱 10. Optimize for Mobile

Since most traffic comes from mobile devices, ensure:

• Your blog is mobile-friendly.
• Fonts and buttons are easily readable and clickable.
• Mobile page speed is optimized.

 

🛠️ 11. Use Structured Data Markup

Implement structured data to help Google understand your content better. Use JSON-LD schema for articles and blogs by adding it in Theme > Edit HTML.

 

📊 12. Track Performance with Analytics

• Use Google Search Console to track indexed pages, search queries, and errors.
• Install Google Analytics to monitor traffic and user behavior.

 

📢 13. Promote Your Blog

• Share posts on social media platforms.
• Engage in relevant forums and Q&A sites like Quora and Reddit.
• Use email marketing to build an audience.

 

🔄 14. Update Old Content

Regularly update old posts to keep content fresh and improve rankings. Add new keywords, images, and internal links.

 

🎯 Conclusion

SEO on Blogger requires strategic content optimization, technical settings, and continuous improvement. By implementing these steps, you can improve your Blogger site's visibility, attract organic traffic, and rank higher on Google. 🚀